So, this week, I’m spending an inordinate amount of time doing an activity I dislike and find tedious (farming), repeatedly hitting a boss I don’t find fun that drops loot I don’t need in the service of the possibility of having the chance to roll on a pet, which I don’t collect. I am also doing all manner of silly things I ordinarily never would, in order to get a title I will not use. I do this roughly once a month, even going through silly difficulty challenges during a mode of play I also don’t enjoy (PvP). All of this I will do, on time I am paying for, in order to obtain a purple dragon.
If B.F. Skinner were still alive, he would give the Blizzard developers a kiss with tongue. Most theorists don’t get to see proof like that unless they’re physicists, it’s wartime, and the government has a compelling reason to fund their science fair project.